Successful social media strategies often require that it isn’t all about you.  The best way to leverage social media for your brand is to look at what is already going on and how you can …

Seriously. They are everywhere. They are annoying (because they are overused and misused). They serve no purpose most of the time. Most people don’t know how to use them.
Stop vomiting them on everything.
Just because you …

PubCon is one of my favorite conferences to speak at every year, and I normally do a few different presentations at the event.  Today I wanted to share with you my favorite presentation: Online Brand …

I was reading about the Chapstick social media fiasco on AdWeek today, and it struck me that there are a number of lessons that we can learn from this kind of mistake.

In case you missed …

Yes, that was a line from the Spice Girls. You are Welcome.
One of the biggest challenges for businesses on Facebook (or on any social media channel) is to understand the actual content that will drive …

Often times social media consultants say “Trust me. This stuff works.  I know it works.”  And some of the time they are right.  The problem is that they don’t know how to articulate why and …

In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW.  At SXSW, …

I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company.  I had a number of problems with them, but what really put me over …

I’ve recently done a lot of presentations on social media ROI and the question that everyone has is “How do I track ROI from Social Media?”.
This is a legitimate question, and one that you should …

On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect.  I read lots of different books and usually get a …