Articles by Krista Neher
Marketing junkie specializing in branding on-line and digital.
In my last post I shared tips about what to do in preparation for a conference.Ā Planning who to meet, knowing what you want to achieve and doing your research.Ā In this post I want …
Iāve been thinking a lot about influence and influencers lately.Ā It is the title of my SXSW panel (along with the talented Kevin Dugan, David Binkowski and Saul Colt).Ā Businesses and social media experts alike …
Iām on a plan right now headed to Austin where I will be speaking at SXSW and PubCon South.Ā As many of you probably know, Iāve been attending conferences around the world for many years …
In marketing mistakes often happen. Ā In social media marketing there was the famous #MotrinMoms fiasco. Ā In traditional marketing Groupon has recently come under attack for their *insensitive* commercial during the superbowl. Ā In the case of …
Many social media success stories are built on the same marketing fundamentals that have been around for many years. Ā This is a great book for any marketer to read about how to “get people talking …
I’ve read a lot of articles recently about why advertising agencies (and people in general) don’t “get” social media marketing. Ā I do a lot of training and consulting with ad agencies and big consumer brand …
Category – Marketing – Branding
Rating: 3.5/5 stars
Overview – Brand Marketing Book
If you are building a brand or a business you need to think about positioning and branding.Ā What is it that you want to stand …
Sometimes, I get sick of hearing myself talk about “Social Media”, “Humanizing Your Brand” and “Conversations”.Ā Today I am going to tell you a story instead.
The reality is that people want to feel like they …
I hear it again and again – social media marketing doesn’t get results.Ā The biggest reason is that most social media marketing plans aren’t structured to get results.
Typically there are one of two problems: either …
Big News!!!!! Iām excited to announce the release of my new book āSocial Media Field Guideā as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably …
