Articles by Krista Neher
Marketing junkie specializing in branding on-line and digital.
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This is a blog post that I’ve been thinking about writing for a while now. I’ve been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up …
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In December I had the pleasure of speaking about social media and internet marketing at the FMB conference in Belo Horizonte in Brazil.
The conference was amazing – lots of very friendly and passionate people. I …
I recently did a webinar as a part of an advertising agency training program, and I was asked a question that I have heard a number of times – so what will the future hold …
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I recently did a custom corporate training program for a large marketing company and advertising agency, and one of the questions that came up (and it usually does with big companies) is “who should own …
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This was probably one of the best quotes of ad:tech San Francisco (yes, I know that was a while ago).
Marketers have become so obsessed with measuring how many fans (now likes) or followers they have …
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Yesterday I had a news crew in my office to talk about how social media might play a role in finding a missing teenager. You can see the news video below with reporter Joe Webb …
That’s right! I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing. This will likely be one of …
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I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing. You don’t hear that people don’t “get” TV or …
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Seriously, what is in it for me? That is what I care about. Whether it is your social media advertising, display ads or even traditional marketing. What is in it for me? Why should I …
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In a recent post on TechCrunch Facebook developers revealed some of the Secret Sauce behind the algorithm that determines what shows up on the Facebook News Feed.
The News Feed is the first thing that a …