A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

Last week I ran a corporate training program for a large ad agency in New York and we had a lot of discussion about search and social media.
We know that people search for things.  A …

Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news.  I’m not a news expert, and have never …

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  …

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  …

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It …

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …