On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect.  I read lots of different books and usually get a …

Many social media success stories are built on the same marketing fundamentals that have been around for many years.  This is a great book for any marketer to read about how to “get people talking …

Category – Marketing – Branding
Rating: 3.5/5 stars
Overview – Brand Marketing Book
If you are building a brand or a business you need to think about positioning and branding.  What is it that you want to stand …

Big News!!!!! I’m excited to announce the release of my new book “Social Media Field Guide” as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably …

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  …

Category: Marketing – Branding
I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer …