I’ve had the opportunity to hear Guy speak a number of times, and was even at a party at his house a few years ago.  This year I had the opportunity to hear him talk …

As you probably know, I live in Cincinnati, and the Cincinnati airport CVG has had the highest fares in the nation.  Yes, the most expensive airport to fly from in America has been Cincinnati, an …

Bryan Eisenberg shared an article today from Marketing Week that claims that 70% of CEOs have lost trust in marketers.
The reasons?

They can’t justify ROI
They have “continuously failed” to prove marketing strategies and campaigns delivered business …

I know that we are all glad that the election is finally over and hopefully the charged political commentary across our social network feeds will finally come to an end.
Now that the election is over, marketing …

 
These days it seems like every brand has a Facebook application…. and personally, I find very few of them at all interesting or engaging.  I came across the Dasani photosynthesis application (I think through an …

I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can’t Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch …

In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW.  At SXSW, …

I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company.  I had a number of problems with them, but what really put me over …

Sometimes, I get sick of hearing myself talk about “Social Media”, “Humanizing Your Brand” and “Conversations”.  Today I am going to tell you a story instead.
The reality is that people want to feel like they …

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It …