No.  You are in the business of what you actually do….  designing sneakers, selling soap or offering accounting services.  Whatever business your in, that is what you actually do.  Unless you are in the business of …

The Biggest Problem with Social Media
I have said for a while in my training now that the biggest problem with social media is that it is free.  What I mean by this is that brands …

Successful social media strategies often require that it isn’t all about you.  The best way to leverage social media for your brand is to look at what is already going on and how you can …

PubCon is one of my favorite conferences to speak at every year, and I normally do a few different presentations at the event.  Today I wanted to share with you my favorite presentation: Online Brand …

I was reading about the Chapstick social media fiasco on AdWeek today, and it struck me that there are a number of lessons that we can learn from this kind of mistake.

In case you missed …

Yes, that was a line from the Spice Girls. You are Welcome.
One of the biggest challenges for businesses on Facebook (or on any social media channel) is to understand the actual content that will drive …

Often times social media consultants say “Trust me. This stuff works.  I know it works.”  And some of the time they are right.  The problem is that they don’t know how to articulate why and …

I’ve recently done a lot of presentations on social media ROI and the question that everyone has is “How do I track ROI from Social Media?”.
This is a legitimate question, and one that you should …

I’ve been thinking a lot about influence and influencers lately.  It is the title of my SXSW panel (along with the talented Kevin Dugan, David Binkowski and Saul Colt).  Businesses and social media experts alike …

In marketing mistakes often happen.  In social media marketing there was the famous #MotrinMoms fiasco.  In traditional marketing Groupon has recently come under attack for their *insensitive* commercial during the superbowl.  In the case of …