I’ve read a lot of articles recently about why advertising agencies (and people in general) don’t “get” social media marketing.  I do a lot of training and consulting with ad agencies and big consumer brand …

I hear it again and again – social media marketing doesn’t get results.  The biggest reason is that most social media marketing plans aren’t structured to get results.
Typically there are one of two problems: either …

In December I had the pleasure of speaking about social media and internet marketing at the FMB conference in Belo Horizonte in Brazil.
The conference was amazing – lots of very friendly and passionate people.  I …

I recently did a custom corporate training program for a large marketing company and advertising agency, and one of the questions that came up (and it usually does with big companies) is “who should own …

This was probably one of the best quotes of ad:tech San Francisco (yes, I know that was a while ago).
Marketers have become so obsessed with measuring how many fans (now likes) or followers they have …

Yesterday I had a news crew in my office to talk about how social media might play a role in finding a missing teenager.  You can see the news video below with reporter Joe Webb …

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

Seriously, what is in it for me?  That is what I care about.  Whether it is your social media advertising, display ads or even traditional marketing.  What is in it for me?  Why should I …

In a recent post on TechCrunch Facebook developers revealed some of the Secret Sauce behind the algorithm that determines what shows up on the Facebook News Feed.
The News Feed is the first thing that a …

Last week I ran a corporate training program for a large ad agency in New York and we had a lot of discussion about search and social media.
We know that people search for things.  A …