Social networks are the shiny new toy and every marketer wants to be on one.  First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …

Linkedin is a powerful yet underutilized social network.  While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers.  Unfortunately, many Linkedin users never get further than creating a profile and adding …

I work with a lot of different clients on social media strategy – big, small, corporate,  agencies, small businesses, individuals – and one thing they all have in common is a tendency to focus on …

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and …

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

As you may know, I’m speaking at Search Engine Strategies Toronto next week (June 8 – 10) at the panel “Social Media: Do big companies get it?”.  I’ve been doing social media work with P&G, …

I recently led a social media strategy presentation for a multi-functional marketing team.  I asked how many people were on twitter.  Almost every hand in the room went up.  Great (I thought).  I asked how …

I was recently at sxsw, where some of the best, brightest and most interesting people come together for 5 days of panels, networking, parties and discussions.

On the last evening an interesting debate ensued about what …

I recently spoke at SES (Search Engine Strategies) London on a panel about social media, and I gave a presentation on engaging in social media.  Check out my fellow panelists (who are extremely smart women …

This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but …