A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple.

Find people who are …

Category: Marketing – Branding
I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer …

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport.

While wandering around I came …

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …

 
Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes …

So…. what is a brand?  And why does it matter?  This blog will cover LOTS of branding stuff, so lets get started with the basics.
Before we even get into “what” a brand is, let me …