Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  …

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and …

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation …

The exhibit hall at ad:tech was HUGE!!!  With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new …

OK, so you’re interested in exhibiting at conferences.  GREAT IDEA.  Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers.
Why?  Generally only those …