That’s right!  I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing.  This will likely be one of …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas.  I wanted …

Community management is emerging as an important role for companies participating in social media.  As with any new role is takes some time to figure out exactly what the role entails and how to execute …

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics.
How it Works
In check out their site (I haven’t used it yet) in their words:
“We’ll find people talking NOW about your …

When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …