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The Marketess covers the wonderful world of marketing. Your Marketess, Krista Neher will share her experience, thoughts and ideas on what is new, interesting and useful in social media marketing.  Krista has been in marketing for over 10 years and was a social media marketing pioneer – running one of the first business twitter accounts.

Krista is an internationally recognized professional speaker, educator, instructor and author of The Social Media Field Guide.  For a complete resume, consulting and speaking information go to www.kristaneher.com

Krista Neher is currently the CEO of Boot Camp Digital a social media training and consulting company.  Boot Camp Digital specializes in social media training through public workshops and boot camps as well as private corporate training for advertising agencies, marketing departments and sales and business development groups.

Krista is passionate about social media marketing and loves helping companies create and execute social media plans that really get results.

Krista has deep roots in marketing having worked at Procter and Gamble for 5+ years in a career spanning sales, finance and marketing. While at P&G Krista worked on the biggest brands and on some of the largest and most successful product launches. Prior to Marketess, Krista was the VP Marketing for Photrade.com, a technology start-up where she successfully used branding, strategic marketing, technology and social media to grow the business. Krista is an active blogger and social media enthusiast, blogging on technology, marketing, branding and social media.

Krista is Canadian, and since acquiring her green card in January of 2008, she now happily participates in the mockery of our socialist, maple-syrup loving, dog-sledding neighbours to the north.

Upon starting at Photrade Krista realized her dream to become further immersed in the world of technology-geekery and is now well on her way there.

Krista attends and speaks at conferences (Search Engine Strategies, PubCon, SXSW, BlogHer, BlogWorldExpo, BlogIndiana, Affiliate Summit, Wordcamp, CES, Digital Hub, Ad:tech….) and enjoys networking with smart and interesting people.  Krista is also a member of the American Marketing Association and The AdClub where she participates in local events and aids both organizations with their social media marketing strategies.

Krista Neher also writes at the Boot Camp Digital Blog and for the ad:tech blog.

You can contact her at themarketess (at) bootcampdigital (dot) com