Articles tagged with: brand equity
![Building Your Brand and Marketing Your Blog – WordCamp Columbus](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2009/05/wccbus.gif&w=150&h=150&zc=1&q=100)
I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event – props go out to the organizers for putting on such a wonderful event.
Second, I …
![Online Brand and Reputation Management – American Marketing Association](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2009/04/ama-brand-and-reputation-management-presentation-001-150x150.jpg&w=150&h=150&zc=1&q=100)
Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …
![Protect Your Brand – Learn from The Zoo and Creation Museum](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2008/12/stockvault_1636_20070301-300x200.jpg&w=150&h=150&zc=1&q=100)
Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program – get a discount when you visit …
![Crash Course on Branding](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2008/10/thumb-large-300x300.jpg&w=150&h=150&zc=1&q=100)
So…. what is a brand? And why does it matter? This blog will cover LOTS of branding stuff, so lets get started with the basics.
Before we even get into “what” a brand is, let me …