Articles in News & General
Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE – Â Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …
![What to do AT the Conference: Rocking SXSW and PubCon](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/nfs/c03/h02/mnt/52724/domains/themarketess.com/html/wp-content/uploads/2011/03/Unknown.jpeg&w=150&h=150&zc=1&q=100)
In my last post I shared tips about what to do in preparation for a conference. Planning who to meet, knowing what you want to achieve and doing your research. In this post I want …
![Rocking SXSW and PubCon: How to Get More Out of Conferences](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/nfs/c03/h02/mnt/52724/domains/themarketess.com/html/wp-content/uploads/2011/03/Krista-Neher-Speaking-in-Session-with-Microphone.jpg&w=150&h=150&zc=1&q=100)
I’m on a plan right now headed to Austin where I will be speaking at SXSW and PubCon South. As many of you probably know, I’ve been attending conferences around the world for many years …
I recently did a webinar as a part of an advertising agency training program, and I was asked a question that I have heard a number of times – so what will the future hold …
That’s right! I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing.  This will likely be one of …
![Best Buy TwelpForce – Success or Failure?](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2010/05/Twelp-Force-TV-Shot.png&w=150&h=150&zc=1&q=100)
A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign. I heard about the campaign originally last year when it was …
![Blogs are Like WalMart and Video Didn’t Kill the Radio Star – Traditional Media Reinvention](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2010/04/newspaper-business-headline.jpg&w=150&h=150&zc=1&q=100)
Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news. I’m not a news expert, and have never …
![Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2010/01/me-playing-guitar-at-ces-150x150.jpg&w=150&h=150&zc=1&q=100)
This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …
![Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2009/12/adtech_exhibit_hall_affiliate-300x201.jpg&w=150&h=150&zc=1&q=100)
As you may know, I had a busy November – I spent a week in NY for the ad:tech conference (disclosure – they are a client) and then went to PubCon Las Vegas. Â I wanted …
![Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati](https://themarketess.com/wp-content/themes/arthemia-premium/scripts/timthumb.php?src=/wp-content/uploads/2009/12/009-300x225.jpg&w=150&h=150&zc=1&q=100)
A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …