Articles by Krista Neher
Marketing junkie specializing in branding on-line and digital.
When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …
On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv) I had the pleasure of a sweet 2 hour layover at the Cleveland airport.
While wandering around I came …
OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher). BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …
Brands are kind of like teenagers – they want to be popular and have everyone like them. In the effort to be the cool kid on the block, brands make many of the same mistakes …
The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns. Taking a look through this you …
The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search). Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing …
Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program – get a discount when you visit …
There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for …
As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. …
Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and …
