Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …

I’ve had the opportunity to hear Guy speak a number of times, and was even at a party at his house a few years ago.  This year I had the opportunity to hear him talk …

Bryan Eisenberg shared an article today from Marketing Week that claims that 70% of CEOs have lost trust in marketers.
The reasons?

They can’t justify ROI
They have “continuously failed” to prove marketing strategies and campaigns delivered business …

I was reading about the Chapstick social media fiasco on AdWeek today, and it struck me that there are a number of lessons that we can learn from this kind of mistake.

In case you missed …

Yes, that was a line from the Spice Girls. You are Welcome.
One of the biggest challenges for businesses on Facebook (or on any social media channel) is to understand the actual content that will drive …

Big News!!!!! I’m excited to announce the release of my new book “Social Media Field Guide” as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably …

This was probably one of the best quotes of ad:tech San Francisco (yes, I know that was a while ago).
Marketers have become so obsessed with measuring how many fans (now likes) or followers they have …

Yesterday I had a news crew in my office to talk about how social media might play a role in finding a missing teenager.  You can see the news video below with reporter Joe Webb …

Last week at ad:tech San Francisco there was a lot of talk about media and the impact that blogs and social media are having on traditional news.  I’m not a news expert, and have never …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …