Fri, 25/01/13 – 6:49 | Comments Off on My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …

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Articles in Social Media

6 Rules for Creating a World Wide Rave
Friday, 13 Feb, 2009 – 12:55 | 3 Comments
6 Rules for Creating a World Wide Rave

Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach …

Twitterhawk – Is social media losing relevance and authenticy?
Tuesday, 10 Feb, 2009 – 11:08 | 13 Comments
Twitterhawk – Is social media losing relevance and authenticy?

I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics.
How it Works
In check out their site (I haven’t used it yet) in their words:
“We’ll find people talking NOW about your …

Why Digital Marketing doesn’t work… yet.
Monday, 9 Feb, 2009 – 7:34 | 2 Comments

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

Companies Doing It Right – The Most Important Thing your Company can do on Social Media
Friday, 30 Jan, 2009 – 11:31 | 6 Comments
Companies Doing It Right – The Most Important Thing your Company can do on Social Media

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple.

Find people who are …

The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
Tuesday, 27 Jan, 2009 – 13:44 | 9 Comments
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)

When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …

10 Reasons Your Company Should NOT be on Twitter
Thursday, 8 Jan, 2009 – 15:53 | 6 Comments
10 Reasons Your Company Should NOT be on Twitter

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …

How can Social Media Ignite your Marketing Campaign from SES Chicago
Friday, 12 Dec, 2008 – 14:01 | 3 Comments
How can Social Media Ignite your Marketing Campaign from SES Chicago

The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns.  Taking a look through this you …

Why Magpie is Bad for Advertisers
Monday, 1 Dec, 2008 – 15:39 | One Comment
Why Magpie is Bad for Advertisers

There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for …

How Traffic Can Hurt your Blog
Monday, 27 Oct, 2008 – 14:13 | 2 Comments
How Traffic Can Hurt your Blog

A few months ago I spoke at BlogHer about DIY Content Syndication and most of the questions asked were about how to get traffic to your blog.  Bloggers should be after an AUDIENCE and not …

Twitter for Beginners
Monday, 27 Oct, 2008 – 13:19 | One Comment
Twitter for Beginners

So, you’ve heard of twitter, and want to give it a try… you may have even already taken a look around and thought to yourself “What the$*(H????”.  Why do I care that

@geoffness in some …