Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE – Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …
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I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company. I had a number of problems with them, but what really put me over …
I’ve recently done a lot of presentations on social media ROI and the question that everyone has is “How do I track ROI from Social Media?”.
This is a legitimate question, and one that you should …
On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect. I read lots of different books and usually get a …
In my last post I shared tips about what to do in preparation for a conference. Planning who to meet, knowing what you want to achieve and doing your research. In this post I want …
I’ve been thinking a lot about influence and influencers lately. It is the title of my SXSW panel (along with the talented Kevin Dugan, David Binkowski and Saul Colt). Businesses and social media experts alike …
I’m on a plan right now headed to Austin where I will be speaking at SXSW and PubCon South. As many of you probably know, I’ve been attending conferences around the world for many years …
In marketing mistakes often happen. In social media marketing there was the famous #MotrinMoms fiasco. In traditional marketing Groupon has recently come under attack for their *insensitive* commercial during the superbowl. In the case of …
Many social media success stories are built on the same marketing fundamentals that have been around for many years. This is a great book for any marketer to read about how to “get people talking …
I’ve read a lot of articles recently about why advertising agencies (and people in general) don’t “get” social media marketing. I do a lot of training and consulting with ad agencies and big consumer brand …
Category – Marketing – Branding
Rating: 3.5/5 stars
Overview – Brand Marketing Book
If you are building a brand or a business you need to think about positioning and branding. What is it that you want to stand …
On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect. I read lots of different books and usually get a …
As you probably know, I live in Cincinnati, and the Cincinnati airport CVG has had the highest fares in the nation. Yes, the most expensive airport to fly from in America has been Cincinnati, an …
In my last post I shared tips about what to do in preparation for a conference. Planning who to meet, knowing what you want to achieve and doing your research. In this post I want …
No. You are in the business of what you actually do…. designing sneakers, selling soap or offering accounting services. Whatever business your in, that is what you actually do. Unless you are in the business of …
This is a blog post that I’ve been thinking about writing for a while now. I’ve been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up …
