Fri, 25/01/13 – 6:49 | Comments Off on My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …

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Can You Make Your Business More Personal?
Fri, 21/01/11 – 12:42 | 3 Comments
Can You Make Your Business More Personal?

Sometimes, I get sick of hearing myself talk about “Social Media”, “Humanizing Your Brand” and “Conversations”.  Today I am going to tell you a story instead.
The reality is that people want to feel like they …

What is Your Social Media Conversion Strategy?
Tue, 18/01/11 – 13:33 | 9 Comments
What is Your Social Media Conversion Strategy?

I hear it again and again – social media marketing doesn’t get results.  The biggest reason is that most social media marketing plans aren’t structured to get results.
Typically there are one of two problems: either …

Competition vs. Cooperation? How do you view your Business?
Fri, 7/01/11 – 14:33 | 5 Comments
Competition vs. Cooperation? How do you view your Business?

This is a blog post that I’ve been thinking about writing for a while now.  I’ve been running my own business for over 2 years now, before that I worked for a cash-strapped Internet Start-up …

8 Things I Learned Speaking about Social Media in Brazil
Wed, 5/01/11 – 14:30 | 7 Comments
8 Things I Learned Speaking about Social Media in Brazil

In December I had the pleasure of speaking about social media and internet marketing at the FMB conference in Belo Horizonte in Brazil.
The conference was amazing – lots of very friendly and passionate people.  I …

Video Didn’t Kill the Radio Star, it isn’t Desktop vs. Mobile
Mon, 27/12/10 – 15:36 | Comments Off on Video Didn’t Kill the Radio Star, it isn’t Desktop vs. Mobile

I recently did a webinar as a part of an advertising agency training program, and I was asked a question that I have heard a number of times – so what will the future hold …

Who Owns Social Media? Marketing, PR or Customer Service? 3 Things to Consider.
Wed, 22/12/10 – 14:39 | Comments Off on Who Owns Social Media? Marketing, PR or Customer Service? 3 Things to Consider.
Who Owns Social Media? Marketing, PR or Customer Service? 3 Things to Consider.

I recently did a custom corporate training program for a large marketing company and advertising agency, and one of the questions that came up (and it usually does with big companies) is “who should own …

Big Announcement: I’m Writing a Text Book on Social Media Marketing!
Wed, 15/09/10 – 10:31 | 5 Comments

That’s right!  I wanted you to be among the first to know that I have recently confirmed a contract to work on a text book on social media marketing.  This will likely be one of …

The Biggest Problem with Social Media Marketing? It is Free. Sort of.
Fri, 27/08/10 – 14:00 | 5 Comments
The Biggest Problem with Social Media Marketing?  It is Free. Sort of.

I was doing a keynote speech for a trade show a few months ago and was asked why so many companies struggle with social media marketing.  You don’t hear that people don’t “get” TV or …

What’s in it for me? Creating Great Marketing
Sun, 22/08/10 – 13:24 | One Comment
What’s in it for me? Creating Great Marketing

Seriously, what is in it for me?  That is what I care about.  Whether it is your social media advertising, display ads or even traditional marketing.  What is in it for me?  Why should I …

The Secret to Visibility on Facebook: Interaction
Fri, 30/07/10 – 9:50 | 3 Comments
The Secret to Visibility on Facebook: Interaction

In a recent post on TechCrunch Facebook developers revealed some of the Secret Sauce behind the algorithm that determines what shows up on the Facebook News Feed.
The News Feed is the first thing that a …