Fri, 25/01/13 – 6:49 | Comments Off on My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …

Read the full story »
Book Reviews

Read book reviews by The Marketess on the latest business, marketing and social media books.

Branding

The Marketess shares branding tips learned at one of the best branding companies in the world.

News & General

Look for marketing news, reviews, conference coverage and everything else.

Social Media

From blogging to twitter to facebook to myspace to outreach and beyond…

Start-up & Small Biz

Marketing a start-up or small biz presents unique challenges… Let’s talk about them.

Best Buy TwelpForce – Success or Failure?
Wed, 2/06/10 – 10:22 | 3 Comments
Best Buy TwelpForce – Success or Failure?

A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

Search Makes Social Media even MORE Important
Wed, 26/05/10 – 10:13 | 3 Comments
Search Makes Social Media even MORE Important

Last week I ran a corporate training program for a large ad agency in New York and we had a lot of discussion about search and social media.
We know that people search for things.  A …

Top 10 Highlights from Ad:tech Day 1
Tue, 20/04/10 – 23:22 | Comments Off on Top 10 Highlights from Ad:tech Day 1
Top 10 Highlights from Ad:tech Day 1

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  …

Book Review: The New Rules of PR and Marketing – A Great Read
Fri, 2/04/10 – 11:26 | Comments Off on Book Review: The New Rules of PR and Marketing – A Great Read
Book Review: The New Rules of PR and Marketing – A Great Read

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  …

Deception Marketing – Losing Trust for your Brand and Annoying People
Wed, 31/03/10 – 11:25 | 6 Comments
Deception Marketing – Losing Trust for your Brand and Annoying People

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It …

Why Digital Marketing Requires a Learning Organization
Wed, 17/02/10 – 15:08 | 9 Comments
Why Digital Marketing Requires a Learning Organization

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …

How to Create Passionate Raving Fans for Your Brand
Tue, 26/01/10 – 11:13 | 3 Comments
How to Create Passionate Raving Fans for Your Brand

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010
Wed, 20/01/10 – 15:01 | 12 Comments
Help Me Keep it Real – 10 Goals (NOT Resolutions) for 2010

This post is a detour from my regular marketing posts….. please disregard if you are not interested in the personal randomness.
Over the weekend I was reflecting on last year and thinking about this year and …

Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati
Tue, 1/12/09 – 9:20 | One Comment
Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati

A few weeks ago I had the pleasure of presenting to the Circuit – an IT Networking Group based in Cincinnati.
I presented on Facebook Marketing – how to get more out of Facebook.
Most of the …

Want Something? All you have to do is ask! 5 Ways Asking Works.
Thu, 29/10/09 – 1:52 | 4 Comments
Want Something?  All you have to do is ask! 5 Ways Asking Works.

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you.  The reality is that if you are nice and respectful and people …