Fri, 25/01/13 – 6:49 | Comments Off on My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …

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Community Management: 6 Ways to Be Strategic
Thu, 22/10/09 – 12:12 | 7 Comments
Community Management: 6 Ways to Be Strategic

Community management is emerging as an important role for companies participating in social media.  As with any new role is takes some time to figure out exactly what the role entails and how to execute …

Do Big Companies get Social Media? Interview with me at SES Toronto
Sun, 4/10/09 – 10:31 | Comments Off on Do Big Companies get Social Media? Interview with me at SES Toronto

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

Presentation: Introduction to Social Media
Wed, 30/09/09 – 14:58 | 2 Comments
Presentation: Introduction to Social Media

This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

21 Ways to Measure Your Twitter Account
Mon, 28/09/09 – 11:41 | 5 Comments
21 Ways to Measure Your Twitter Account

Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns.
Measurement continues to be an issue for twitter overall, but fortunately, there are …

Cincinnati’s Biggest Digital Event – Will You Be There?
Wed, 23/09/09 – 10:29 | 2 Comments
Cincinnati’s Biggest Digital Event – Will You Be There?

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience)
Mon, 21/09/09 – 10:30 | 4 Comments
Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience)

Social networks are the shiny new toy and every marketer wants to be on one.  First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …

11 Ways to make the most out of LinkedIn
Mon, 14/09/09 – 10:03 | 5 Comments
11 Ways to make the most out of LinkedIn

Linkedin is a powerful yet underutilized social network.  While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers.  Unfortunately, many Linkedin users never get further than creating a profile and adding …

Are you Missing the Point in Social Media? It isn’t about Collecting People.
Wed, 5/08/09 – 11:50 | One Comment
Are you Missing the Point in Social Media? It isn’t about Collecting People.

I work with a lot of different clients on social media strategy – big, small, corporate,  agencies, small businesses, individuals – and one thing they all have in common is a tendency to focus on …

7 Biggest Mistakes Companies Make in Social Media
Tue, 30/06/09 – 11:10 | 5 Comments
7 Biggest Mistakes Companies Make in Social Media

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

Big Companies and Social Media – Interview with Guillaume Bouchard (SES Toronto)
Fri, 5/06/09 – 12:58 | One Comment
Big Companies and Social Media – Interview with Guillaume Bouchard (SES Toronto)

As you may know, I’m speaking at Search Engine Strategies Toronto next week (June 8 – 10) at the panel “Social Media: Do big companies get it?”.  I’ve been doing social media work with P&G, …