Fri, 25/01/13 – 6:49 | Comments Off on My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …

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Book Review Personality Not Included
Thu, 29/01/09 – 7:09 | 5 Comments
Book Review Personality Not Included

Category: Marketing – Branding
I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer …

The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
Tue, 27/01/09 – 13:44 | 9 Comments
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)

When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …

Learn Great Creative Marketing at the Airport
Wed, 21/01/09 – 7:38 | 4 Comments
Learn Great Creative Marketing at the Airport

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport.

While wandering around I came …

10 Reasons Your Company Should NOT be on Twitter
Thu, 8/01/09 – 15:53 | 6 Comments
10 Reasons Your Company Should NOT be on Twitter

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …

4 Tips for Website Sales Optimization from SES Chicago
Fri, 12/12/08 – 13:11 | 2 Comments
4 Tips for Website Sales Optimization from SES Chicago

 
The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search).  Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing …

Protect Your Brand – Learn from The Zoo and Creation Museum
Wed, 3/12/08 – 7:00 | 7 Comments
Protect Your Brand – Learn from The Zoo and Creation Museum

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program – get a discount when you visit …

Why Magpie is Bad for Advertisers
Mon, 1/12/08 – 15:39 | One Comment
Why Magpie is Bad for Advertisers

There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for …

Hey Everyone – Monetize Your Friends!
Tue, 18/11/08 – 19:17 | 2 Comments
Hey Everyone – Monetize Your Friends!

As if we aren’t already overwhelmed with advertising, Cincinnati Bell has a new product that will not only bring more ads into your life, but will also make all of your friends hate you. Seriously. …

Bringing Quality Back. Keynote of the Digital Hub Non-Conference
Mon, 17/11/08 – 22:44 | Comments Off on Bringing Quality Back. Keynote of the Digital Hub Non-Conference
Bringing Quality Back.  Keynote of the Digital Hub Non-Conference

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation …

Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them
Tue, 4/11/08 – 14:26 | 4 Comments
Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them

“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – …