The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts.
The secret truth is that getting people to like you is often as simple …

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and …

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

I had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event – props go out to the organizers for putting on such a wonderful event.
Second, I …

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

This post is a little late and definitely overdue.  I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management.
Online Brand and Reputation Management Pub Con …

Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach …

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast.
Pandora Quick Facts

Pandora has 22 million registered users
Pandora’s …