I had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event – props go out to the organizers for putting on such a wonderful event.
Second, I …

Today I had the pleasure of  presenting to the Word of Mouth group of the AMA (American Marketing Association).  We had a great discussion about Online Brand and Reputation Management and social media.
Attached below is …

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program – get a discount when you visit …

So…. what is a brand?  And why does it matter?  This blog will cover LOTS of branding stuff, so lets get started with the basics.
Before we even get into “what” a brand is, let me …