A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

I have been thinking a lot about learning and social media marketing lately (I am working on a series of white papers on this subject with some colleagues from P&G).
Today, marketers and ad agencies don’t …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

Social networks are the shiny new toy and every marketer wants to be on one.  First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers.
While there is no …

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture).  The experience was thrilling and exciting and fun and scary all at once, and …

I gave this presentation at Search Engine Strategies Toronto a few weeks ago.  There is definitely a place for companies to engage in Social Media – people talk about their problems all the time, and …

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple.

Find people who are …

When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them.
While these are all …