Fri, 25/01/13 – 6:49 | Comments Off on My Third Book: Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online

Today is finally the day 😉
I am really excited to announce my newest book is NOW AVAILABLE –  Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online.
About 6 months …

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Articles tagged with: marketing

Twitterhawk – Is social media losing relevance and authenticy?
Tuesday, 10 Feb, 2009 – 11:08 | 13 Comments
Twitterhawk – Is social media losing relevance and authenticy?

I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics.
How it Works
In check out their site (I haven’t used it yet) in their words:
“We’ll find people talking NOW about your …

Why Digital Marketing doesn’t work… yet.
Monday, 9 Feb, 2009 – 7:34 | 2 Comments

But first, a history lesson…
Television adverting has been around since 1941. We’ve had 68 years to perfect it.
Radio advertising has been around since 1922. We’ve had 87 years to perfect it.
This is what TV advertising …

What You’ll Find when you open Pandora’s Box? A GREAT lesson in Community Building.
Tuesday, 3 Feb, 2009 – 17:15 | 2 Comments
What You’ll Find when you open Pandora’s Box? A GREAT lesson in Community Building.

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast.
Pandora Quick Facts

Pandora has 22 million registered users
Pandora’s …

Companies Doing It Right – The Most Important Thing your Company can do on Social Media
Friday, 30 Jan, 2009 – 11:31 | 6 Comments
Companies Doing It Right – The Most Important Thing your Company can do on Social Media

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple.

Find people who are …

Learn Great Creative Marketing at the Airport
Wednesday, 21 Jan, 2009 – 7:38 | 4 Comments
Learn Great Creative Marketing at the Airport

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport.

While wandering around I came …

10 Reasons Your Company Should NOT be on Twitter
Thursday, 8 Jan, 2009 – 15:53 | 6 Comments
10 Reasons Your Company Should NOT be on Twitter

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher).  BUT when it comes to companies not everyone belongs on twitter.
1. You have no real reason for being on twitter.
This …

6 Branding Lessons you can learn from Teenagers
Monday, 5 Jan, 2009 – 15:13 | 2 Comments
6 Branding Lessons you can learn from Teenagers

 
Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes …

How can Social Media Ignite your Marketing Campaign from SES Chicago
Friday, 12 Dec, 2008 – 14:01 | 3 Comments
How can Social Media Ignite your Marketing Campaign from SES Chicago

The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns.  Taking a look through this you …

4 Tips for Website Sales Optimization from SES Chicago
Friday, 12 Dec, 2008 – 13:11 | 2 Comments
4 Tips for Website Sales Optimization from SES Chicago

 
The SES conference covered more than just search (in fact, most of my posts from the conference will cover topics other than search).  Ethan Giffin, CEO of Groove Commerce shared some great tips on optimizing …

Protect Your Brand – Learn from The Zoo and Creation Museum
Wednesday, 3 Dec, 2008 – 7:00 | 7 Comments
Protect Your Brand – Learn from The Zoo and Creation Museum

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program – get a discount when you visit …