A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign.  I heard about the campaign originally last year when it was …

Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital).  With so many smart marketing people in one place there was a ton of great content.  …

This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas.  It gives you real examples and practical advice for how to build your brand online.  …

The Early Days of Social Media
When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers.
Consumers were curious about why brands were …

I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media.  You can see my post on the presentation here (this slideshow was actually featured by …

This is a presentation that I gave to executives at the European American Chamber of Commerce.
Introduction To Social Media
View more presentations from Krista Neher.

Here are some of the key ideas of the presentation.
Social Media is …

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow.
Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best …

A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders – yes it is now officially “hip” to combine any word with twitter by adding tw …

Linkedin is a powerful yet underutilized social network.  While LinkedIn pales in size vs. Facebook, it can provide significant opportunities for marketers.  Unfortunately, many Linkedin users never get further than creating a profile and adding …

I work with a lot of different clients on social media strategy – big, small, corporate,  agencies, small businesses, individuals – and one thing they all have in common is a tendency to focus on …